U leest al ruim een half jaar elke week massaal ‘Mijn Kijk’, waarvoor alleen maar dank. De komende maanden zal ik ook de boer opgaan met mijn nieuwe boek. Daarvoor zal ik nauw samenwerken met het sterke team van nexxworks (Peter Hinssen, Steven Van Belleghem, Rik Vera) dat tot de absolute wereldtop behoort. Het wordt ongetwijfeld een heel sterk en boeiend verhaal. Ik kijk er met veel goesting naar uit.
This is the full text of this week’s nexxworks announcement.
We’re very excited to announce that renowned marketing thought-leader, author, academic lecturer and Managing Director of Think BBDO Fons Van Dyck joins nexxworks as a keynote speaker.
Fons will come aboard the nexxworks pool of keynote speakers - consisting of Pascal Coppens, Peter Hinssen, Nancy Rademaker, Steven Van Belleghem and Rik Vera - with a perfectly complementary repertoire. His talks focus on successful organisational longevity, marketing myths and excellence as well as the main drivers of society, business and consumer behaviour.
Fons has been leading Brussels-based Think BBDO for more than 15 years now (and will keep on doing so) and specializes in strategic brand and communication advice for local and international organizations. He is a respected expert in the field of corporate survival strategy, a much sought-after speaker and teaches brand strategy and marketing communication at the Vrije Universiteit Brussel. He has authored 5 business books, some of which have been nominated for and/or awarded with prestigious prizes (like the Management Book of the Year and the PIM-award for most innovative marketing book). In his latest publication, "The Immortal Company", he explores how companies can survive in the long term.
“As the founding principle of nexxworks is ‘The network always wins’, we’re always looking for visionary and practice-driven thought-leaders to complement our community”, explains nexxworks CEO Julie Vens – De Vos. “So, we’re very thrilled to welcome such an experienced ‘Day after tomorrow’ believer and corporate expert like Fons Van Dyck amongst us.”
"I’m very excited to join forces with such a renowned keynote speaker team”, concludes Fons. “I think that my practice- and case-driven presentations on corporate survival will be a great match for the radical and long-term Day After Tomorrow vision of my nexxworks peers.”